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The new visual identity of AMEN BANK carries a more modern logo, combining synergy and fidelity to the values which are the very essence of the bank.

The retained colors and shapes (the symbolism of the logotype) have a special meaning:


Green, which is the reference color of AMEN BANK, has always been a symbol of hope; it is also associated with prosperity, stability and serenity. The value corresponding to this color is the "commitment" (internal and external, societal and ecological).


This "young" color appears in the AMEN BANK logo; it had already been introduced at the launch of AMEN FIRST BANK. Blue, which recalls the sky or the ocean, is synonymous with immensity; it is associated with responsibility and trust. The value corresponding to this color is "loyalty" (to its customers, to its Bank...).


This basic color is synonymous with purity, freshness and wisdom. The value corresponding to the white color is "transparency".

The sphere

The new logo is spherical and three-dimensional reminding the shape of a pearl. AMEN BANK has chosen this dynamic form which reflects its permanent target and that of its employees consisting in placing the clients’ interests at the heart of their concerns.

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AMEN BANK sponsors the reception of the American Chamber of Commerce in Tunisia

AMEN BANK participated in the sponsorship of the reception, organized by the American Chamber of Commerce in Tunisia, in honor of the US Ambassador ...

Amen Bank
Women, partners in our success

Aware of the importance of Gender Diversity (GD) as a guarantee of the development and performance of any organization, AMEN BANK has launched, in ...

Amen Bank
Sponsoring Inner Weel – Sousse

Amen Bank participated on Friday, February 3, 2017, in the sponsorship of the gala evening organized by the international association Inner Wheel ...

Amen Bank
Breaking down financial barriers for students

On 1 December 2016, AMEN BANK and the School ESPRIT signed an agreement aimed at breaking down financial barriers for students from modest ...

Amen Bank

Experts and specialists in financial certification arrived from Paris, London and Geneva on Monday 22 May for the compliance certification of AMEN ...

Amen Bank
Launch of the institutional campaign

AMEN BANK: A bank involved in the Tunisian economy, modern, close to its customers, belonging to a solid group rich in its historical ...